What’s all the Brewhaha about Mad Fritz?

Mad Fritz Eagle's Nest Double IPAWhat was he thinking? With a name like that it takes me back to episodes of “Hogan’s Hero’s,” but Beer Mad Scientist? Fast forward to early January of 2016, I happen to catch an online story featured in the Napa Register “Farm to Foam: ‘Real beer’ on the rise” profiling one Nile Zacherly. I would have ignored it, except  one of my event captains (Mark Buckley) told me bout this amazing winemaker he worked with in 2009 (during Crush) in Calistoga, Nile Zacherly who makes David Arther wines.

Such a character he was, and thats what I hoped to find in his new brewery. So off I went nonchalant one  late afternoon excursion to a non-descript industrial area of St. Helena. Upon first step inside the brewery, it looked like a small winery operation. Tanks, barrels and the “all important” glasses. I got the enhanced tour of pressurized beer barrels (formerly wine barrels). The methodology steps Nile takes making this beer is very similar to his approach to wine. After getting the overview of the process I sat down for a one-on-one interview.

Question 1.  So why “Mad Fritz”, you must be the character in this beer story… right?
Nile:  Actually, Mad is Madeleine (Maddie) my daughter, and Frederick (Fritz), is my son.
Comment: Awwe, that’s cute!

Question 2:  So what gave you the idea to start making beer? I see you are so passionate for the process?
Nile:  I like beer, but everything I tasted out there was very sanitized and just cranked out to make money. I wanted to make something focused on the quality, no compromise.

mad_fritz_secret_sauce_2016-01-13 18.53.54Question 3: So what makes Mad Fritz different from other craft beers?
Nile: I select the finest single variety barleys that are craft-malted suited to a particular style of beer, add quality locally sourced hops that are farmed organically and Napa Valley sourced water from artesian springs and aquifers. I ferment real slow and cold, sometimes taking six weeks just to complete primary fermentation. Most beer brewers only take 2-3 days and bottle in a few weeks. Then I do all secondary fermentation in bottle, which creates natural CO2 (carbonation).

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Question 4: Wow, that’s intense! That explains your beer being more expensive ($25 a bottle, right)?
Nile: That’s right, we are making very small batches of beer and time and materials are essential. This is age-able beer, barrel aged. Some of our beers are known as barley wines (over 8% alcohol) and take more time and attention to detail to craft. My passion for making wine gets translated in to the process I go through in making the beer. I think you can taste the difference right away.

mad_fritz_beer_lineup_2016-01-13 16.04.55Question 5:  So whats your goal/motivation?
Nile:  I want to produce the best beer I can and to those who appreciate the attention to detail and not to the masses that just care about getting buzzed or drunk off craft beer. I’m about having a cult/hard to get beer and not selling out to scale for distribution.

mad_fritz_beer_tap_2016-01-13 16.04.14

Question 6:  Where can I but this beer and is it in restaurants?
Nile:  Our beer is extremely allocated, so you can buy it here at the brewery, or if you join our limited Beer Club, but we are on hold for taking any new members at this time. As far as restaurants, we are only in a few. One that I’m very proud of is The French Laundry in Yountville. Mad Fritz is very food-friendly and we have so many styles that you can probably pair the beer with anything.

 

Question 7:  How many beers are you currently producing?
Nile:  Currently about 20 different styles ranging from Belgian to Double IPA and Barley wines. They are all very unique and made at different times of the year.  You can only get some beers in certain months. Best way to get your hands on them is to join our Beer Club.
Comments: I’m sold! Where do I signup?

Nile: You can fill out our wine club application online at http://www.madfritz.com  and if you want to do a private tasting, email us and we will try and schedule an appointment via email.
Comments: Nile, this was such an amazing experience learning about your process and trying these amazing beer gems. Truly, I’m blown away and excited to try your next batch of beer! Thanks again for giving us a hands-on tour and tasting. I will be sure and recommend your beer to my guests that visit the valley.

Well, there you have it. A unique experience in Napa Valley wine country. If you are a craft beer lover, you are going to be blown away by this stuff. The beers come in unique packaging with a Grolsch style stopper and the beer names and labels are taken from Aesop’s Fables. You will also notice how detailed they are with the ingredients all there on the back of the label. I was super-impressed with every facet of my experience here and I know you will be too.

I’m Crystal-Rose signing off from Concierge of the Valley.

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Napa County Wine Tours!!

Napa County Wine Tours!!

 

When people say Napa County, the first thing that comes to mind is wine! When coming to Napa County, a wine tour must be on the to do list! Let’s be honest, not going on a wine tour in Napa County, is like not going to see the Golden Gate bridge on a trip to San Francisco; it just doesn’t happen. Napa County ‘s winding roads, beautiful sceneries, amazing weather, and endless wineries, make this one of the best places in the world for a wine tour.

There are so many wineries out there, how does one decipher which ones to go to? The answer to this question is simple, an experienced concierge service. Wine tours are supposed to be relaxing, tasteful, and elegant; a time when you let your mind rest and simply enjoy the finer things in life, not a time to pull out a cellphone and constantly try and locate best wineries near me. Let a concierge service handle everything for you so that the trip is as stress free and relaxing as possible. Concierge of The Valley is your concierge service; they were voted Napa’s best business for 2014. Their white glove service goes above and beyond to satisfy every customer. They arrange the driving, the tours, the food, and they do so with the guarantee of satisfaction. When setting up a wine tour it is hard to imagine not having the luxury of this company at your side.

Napa Valley and its wineries are simply amazing! The tours are unforgettable so don’t wait any longer, book your wine tour today and see what Napa Valley has to offer. Also, check out Conciergeofthevalley.com and book your trip through the owner, Crystal-Rose. The summer is near so get this trip on the calendar and start counting down the days. Napa County rocks!

Napa Valley Wine Tours

Author: Paul Wilmott

Date: 3/23/2015

Concierge of the Valley Receives 2014 Best Businesses of Napa Award

Concierge of the Valley Receives 2014 Best Businesses of Napa Award

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Napa Award Program Honors the Achievement

Napa, January 15, 2015 — Concierge of the Valley has been selected for the 2014 Best Businesses of Napa Award in the Personal Assistants category by the Best Businesses of Napa Award Program.

Each year, the Best Businesses of Napa Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Napa area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 Best Businesses of Napa Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Best Businesses of Napa Award Program and data provided by third parties.

About the Best Businesses of Napa Award Program

The Best Businesses of Napa Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Napa area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Best Businesses of Napa Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Best Businesses of Napa Award Program